Why is it so hard to build audiences? Well it's really hard to compete with the resources that the studios have. They can funnel money toward advertising and marketing. I can try my might with my limited resources. I can tweet and update facebook and myspace pages and promote the film as much as possible. But do I have a chance?
And my colleagues hope.
We work as hard as we can to express ourselves and we won't stop. Why? Because we love movies. And we will keep making them. No matter what.
So while many will lament the state of the industry. I will say, let's keep making movies. We need them.