Wednesday, October 7, 2009

Team with and Killer Films to Make a Short

Killer Films, Ace Hotel, and Massify from Massify on Vimeo.


Next-Generation Talent Platform and Independent Cinema Icon Evolve Successful Alliance with Leading Hotel Group

New York (Sept. 30, 2009) – For its latest partnered production, Massify ( and Killer Films are joining forces with Ace Hotel to produce an innovative series of short films. Killer Films will work with a select group of writers and directors from the Massify community to shape concise, character-driven, comedic vignettes - with each story woven through the inspired setting of Ace's new Manhattan location. Actors and crew members will also be selected from Massify's network of talent to create the short films.

"We hope this production lends an element of transparency to the process of developing multiple projects simultaneously. The talent here is amazing and it's been a lot of fun so far," said Christine Vachon, co-founder of Killer Films. "Not to mention, grounding everything at Ace creates a physical and creative base."

"Expanding our partnership with Killer Films to include a brand like Ace Hotel is a great addition," added Massify CEO Geoff Pitfield. "It challenges filmmakers to be creative within certain limitations, while also tying the narratives together in a tangible way."

“We hope the hotel inspires great stories," said Alex Calderwood of Ace Hotel. "Our custom video on demand system allows us to curate and program unique content just like this. We hope that this will be an important way for Ace Hotel to be an on going friend to the independent film industry. Our guests are cultural enthusiasts and passionate about film, art and music and this fits perfectly with their interests.”

From now through the beginning of November, filmmakers can pitch their short film concepts on Massify. A group of finalists will be selected by Killer Films and given the opportunity to revise their scripts after receiving extensive feedback, before the films are chosen. Cast and crew members will be attached in early December, with production beginning shortly thereafter.

This project marks Massify and Killer Films' second partnered production. The first film, a festival-bound short titled Loop Planes, is currently in post-production.


Created in 1995 by current principals Christine Vachon and Pam Koffler, Killer Films has established itself at the forefront of American independent cinema. It has a reputation for delivering challenging, thought-provoking and original movies from filmmakers with distinctive visions. Actors and directors are attracted to working with Killer because of its experience and its fearlessness, and the way it is protective of the artistic sensibilities of its collaborators. The company has produced over 30 films for directors as diverse as Todd Haynes, Kimberly Pierce, Mary Harron, Todd Solondz, Robert Altman and John Waters. Killer’s movies have been nominated for 8 Academy Awards and 20 Emmys, and won the Best Actress Oscar for Hilary Swank’s transformative performance in Boys Don’t Cry.

With over 45,000 members, Massify is the world’s largest and fastest growing online film production network. By enabling emerging talent and industry veterans to connect, collaborate, develop and promote projects - Massify creates a new platform for filmmaking as the industry moves into a digital age. Since its launch in 2008, Massify has amassed an impressive database of talent, created jobs for industry professionals, produced several projects and enabled countless more. Based in New York City, Massify is led by a team of seasoned technology and entertainment entrepreneurs. (

Ace is the low card and the high card. Our rooms are affordable but replete with cool amenities, like turntables in select rooms with collections of vinyl from Other Music, customized Epiphone guitars, and Smeg refrigerators well stocked with delicious beverages and snacks. We partnered with design team Roman & Williams to fill the hotel with vintage furnishings from Brimfield antique markets and custom fixtures. Local street artists decorated the walls with murals and raw canvasses, and Michael Anderson created a huge graffiti installation in the lobby. We worked with designers like Coto, Various Projects, Mackintosh, Converse, and Levi’s to put our staff in custom threads. Our hotel is a friendly place, with lots of things to find. Ace Hotel New York is located on Broadway in the NoMad neighborhood of midtown Manhattan, with easy access to everywhere in the city.

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