Legendary director, producer, writer and actor, Spike Lee, has joined 12 global brands and Mofilm to provide filmmakers a chance to be famous. The Mofilm “You to the Power of 12- U12” competition gives creatives all over the world the chance to develop branded communication via video for some of the world’s leading brands in a competition designed to showcase global talent at the Cannes Lions 2009 Advertising Festival, held in the South of France from June 21-27. The competition allows filmmakers to tell their story and gain visibility in front of top brands and an estimated 10 million video, internet and mobile viewers worldwide. The winner will receive more than $120,000 in prizes and a chance to be on set of Spike Lee’s next production.
Mofilm brought together a powerhouse set of 12 brands to give a stage to creative talent around the world. Participating brands include AT&T, Best Buy, PepsiCo (Doritos), Hewlett Packard, Kodak, Renaissance Hotels and Resorts, Nokia, Philips, Telstra Australia, Unilever (Omo),Visa and Vodafone. Each brand has posted a brief on the MOFILM website explaining the guidelines to enter. Briefs are not limited to ideas linking directly to the brands themselves.
The last entries will be accepted on June 8, 2009 at 8:00 am GMT. To submit video entries, please visit MOFILM at www.mofilm.com.
This event follows the highly successful MOFILM short film festival recently hosted by Kevin Spacey at the GSMA Mobile World Congress in February, which saw filmmakers from more than 100 countries compete to showcase their work and win prizes including a new Chevrolet Cruze.